Ethical Power unveils new visual identity

In 2010, Ethical Power began its journey to become the UK’s only fully vertically integrated renewable energy company.

With firm focus on driving progress and excellence in delivery, Ethical scaled its operations and expanded its capabilities. 2023 was a breakthrough year for Ethical Power. It reached new milestones in terms of the pace and extent of growth. Ethical took on significantly larger projects in the UK, started the build of its first international solar project in Spain, successfully completed the sale of a significant pipeline of projects in New Zealand and secured an EPC contract for their build. Today, as a global company, Ethical Power operates across continents and the entire solar and BESS project lifecycle. Its teams develop, install, connect and operate highest quality renewable energy systems.

Following the tremendous achievements of 2023, Ethical was missing one final piece of the puzzle… 

Introducing the new Ethical Power logo.

The companies refreshed branding captures Ethical Power as it is today, with renewed energy and continued commitment to excellence, as leaders in renewable energy. The new logo builds on the heritage of the previous one but is updated to include our focus sectors and capabilities in a more contemporary and dynamic look.

Composed of three abstract elements representing solar, BESS and grid connections, it can also suggest reflection on environment and natural elements. The shapes merge to form a mark subtly depicting the letters ‘e’ and ‘p’.